Bachelor of Business majoring in Marketing

Marketing is one of the core activities of all organisations and is about planning and executing the selling and/or promotion of a firm's product. Study marketing at Flinders and experience a future focused, industry driven specialisation combined with the skills and knowledge across all business management functions. Flinders Business offers exceptional teaching in an exclusive, supporting university environment, with the flexibility to study online or on campus. Students completing this degree will graduate with the award of Bachelor of Business.

Within the Bachelor of Business majoring in Marketing students will learn about the principles of market research, market segmentation, target market identification, pricing strategies, advertising and promotions and international and strategic marketing. Students can also select from a range of additional marketing topics including social media marketing, marketing communications, services marketing and marketing applications.

This degree is also available to study Online. If you wish to study in a mode that enables you to learn at your own pace to fit in with your lifestyle, please visit Flinders Online. Applications for online study are submitted directly with Flinders University.

Practical experience

This degree provides students with practical experience that prepares them for the workforce. Students will gain hands-on experience through Work-Integrated Learning and industry placement programs, as well as immerse themselves in live industry projects with small and medium size businesses.

Your career

On completion of this degree students will be able to critically apply broad theoretical and technical accounting, finance, economic, marketing, and human resources management knowledge and skills to inform management planning and analyse management practices and decisions using theoretical and technical knowledge of regulatory, governance, compliance and legal requirements. Students will be able to explain the impact of socially responsible, ethical, economic, regulatory, sustainability, governance and global perspectives on management planning and practices.

This degree prepares graduates for a wide range of employment opportunities or further study. Potential occupations may include marketing manager, market analyst and marketing consultant; potential employers may include government agencies and private sector businesses.

Combine your degree

Expand your career options by combining this degree with the following:

• Bachelor of International Relations and Political Science (SATAC code 244191)

Combining degrees enables students to follow their interests and aspirations and enhance their career prospects by undertaking a second area of study in addition to their primary degree. Completing an approved combined degree option will normally add at least one extra year (full-time equivalent) to their studies. For example, students combining two three-year full-time equivalent degrees are normally able to complete both degrees in four years of full-time equivalent study. Students graduate with two degrees, expanding employment opportunities. For further information, please visit Combined Degrees.

This degree has other combinations available. Please visit the SATAC page of the following degree for further information.

• Bachelor of Psychological Science (SATAC code 224651)

Honours

On completion of this degree there is an opportunity to apply for a one-year Honours degree. For further information, please visit our One Year Honours webpage.