Bachelor of Business (Marketing)

Technology and innovation are transforming business today, creating new ways of working in new markets. Study marketing at Flinders and experience a future focused, industry driven specialisation combined with the skills and knowledge across all business management functions. Flinders Business offers exceptional teaching in an exclusive, supporting university environment, with the flexibility to study online or on campus. A Bachelor of Business (Marketing) (Online) (SATAC code 274035) is also available.

The Bachelor of Business (Marketing) provides students with the opportunity to develop broad knowledge and competencies to facilitate careers in business-related fields. Students will be encouraged and supported to develop transferable interpersonal and professional capabilities, including the capability to be reflective, self-evaluating and critically engaged. There is a focus on application of knowledge, competencies and capabilities to diverse and global business/organisational contexts. Students will apply their knowledge and competencies to a broad range of business/organisational practices including systems and processes, planning, production, operations and the use of current and emerging data and analytical practices.

Marketing is one of the core activities of all organisations and is about planning and executing the selling and/or promotion of a firm's product. In this degree students learn about the principles of market research, market segmentation, target market identification, pricing strategies, advertising and promotions and international and strategic marketing. Students can also select from a range of additional marketing topics including social media marketing, marketing communications, services marketing and marketing applications.

This degree is also available in online study mode. For more information see the Bachelor of Business (Marketing) (Online) (SATAC code 274035). For further information visit http://www.flinders.edu.au/study/courses/bachelor-business-marketing-online.

On completion of this degree students will be able to critically apply broad theoretical and technical accounting, finance, economic, marketing, and human resources management knowledge and skills to inform management planning and analyse management practices and decisions using theoretical and technical knowledge of regulatory, governance, compliance and legal requirements. Students will be able to explain the impact of socially responsible, ethical, economic, regulatory, sustainability, governance and global perspectives on management planning and practices.

This degree prepares graduates for a wide range of employment opportunities or further study. Potential occupations may include marketing manager, market analyst and marketing consultant; potential employers may include government agencies and private sector businesses.

Expand your career options by combining this degree with the following:

• Bachelor of International Relations and Political Science (SATAC code 244191)

Combining degrees enables students to follow their interests and aspirations and enhance their career prospects by undertaking a second area of study in addition to their primary degree. Completing an approved combined degree option will normally add at least one extra year (full-time equivalent) to their studies. For example, students combining two three-year full-time equivalent degrees are normally able to complete both degrees in four years of full-time equivalent study. Students graduate with two degrees, expanding employment opportunities. For further information visit http://www.flinders.edu.au/combined-degrees.

This course has other combinations available. Please visit the course page of the following courses for further information.

• Bachelor of Psychological Science (SATAC code 224651)

On completion of this degree there is an opportunity to apply for a one-year Honours degree. For further information visit http://www.flinders.edu.au/honours.