Course overview

This degree prepares you for a career in professional communication practice. Develop specialist industry skills by choosing a major in Advertising, Digital Communication or Public Relations and customise your degree with a double major or minor study combinations. Minor studies are available in advertising, approaches to popular culture, Asian media and culture, business and technology, cinema studies, contemporary politics and communication, digital communication, entrepreneurship, gender studies, journalism, law and emerging technology, literary studies, marketing, media, photography and public relations. Gain industry experience through internships and industry-partnered projects with live briefs - solving real world problems.

Course record

Majors

Advertising Strategy, Asian studies, Business and Technology, Cinema studies, Client Management, Communication, Creative Advertising, Digital Communication, Digital content development, Entrepreneurship, Gender studies, Journalism, Law and Emerging Technology, Literary Studies, Marketing, Media, Photography, Politics and communication, Popular Culture, Professional communication, Public Relations, Social media, Strategic Communication.

Career Opportunities

This degree can lead to careers in advertising, account management, art direction, brand management, community engagement, copywriting, corporate communication, digital communication, event management, fundraising and sponsorship, issues and crisis management, journalism, media liaison and production, media relations, media research, public affairs, public sector communication, public relations, social media management, stakeholder engagement, strategic communication and strategic planning.

Entry requirements

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IB Diploma

24.4-25.2

Admission is assessed against the qualification, prerequisite and English requirements for the course.

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English requirement

IELTS 6.5, no band below 6TOEFL iBT 79, no band below 20PTE Academic 58-64, no band below 50Cambridge C1 Advanced / C2 Proficiency 176-184, no band below 169

If the student's current English result is below the direct-entry requirement, consider the university's recognised English language pathway or ELICOS package. When the student successfully completes the approved pathway at the required level, the university may accept that pathway for English entry without requiring a new IELTS, TOEFL or PTE result. Always confirm exclusions for professional registration courses and the offer conditions.

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Past offer reference

Current-course cases first, supplemented by same-institution scored cases.

Scored cases

Source countriesMalaysia · Brunei Darussalam

Common pathwayBachelor background · Diploma background

Target levelBachelor degree

Offer fieldsDigital Business · Enterprise

IndonesiaDiploma background

Bachelor of FashionBachelor degree · Enterprise · Offshore

GPA / 4.0GPA 2.67/4.0lower band · approx. top 30-35%

Brunei DarussalamHigh school background

Bachelor of EducationBachelor degree · Primary and Early Childhood Education · Offshore

ib guessIB 35.0/45.0mid band · approx. top 20-25%

MalaysiaBachelor background

Bachelor of Professional CommuncationBachelor degree · Public Relations · Offshore

GPA / 4.0GPA 3.95/4.0top band · approx. top 5%

MalaysiaFoundation background

Bachelor of NursingBachelor degree · Nursing · Offshore

percentage guessPercentage 71.1%71.10 · mid band · approx. top 25-30%

MalaysiaBachelor background

Bachelor of BusinessBachelor degree · Digital Business · Offshore

GPA / 4.0GPA 4.0/4.0top band · approx. top 5%

Campuses & intake dates

CityVIC

Course links

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