Bachelor of Business (Sports Management)

Sport is serious business. Get the skills to shape the game behind-the-scenes with a Flinders Bachelor of Business (Sports Management). Sports management is a broad curriculum, mixing enterprise skills with finance, marketing and digital leadership. You'll learn how to project manage big events, develop grassroots community programs and keep a sports club running smoothly. Ready to get in the game?

Flinders City Campus is a place where potential meets possibility. Offering a broad range of study areas, this unique, modern space in the heart of Adelaide is designed for collaborative learning, interactive teaching and industry engagement. Positioned adjacent to the Adelaide Railway Station on North Terrace and central to trams and buses, the City Campus provides students with greater connection, convenience and accessibility when selecting their preferred study location.

Please note only Year 1 and 2 topics are available for enrolment in 2025. If you have been granted credit transfer or wish to apply for credit based on previous study, you may not be able to enrol in Year 3 topics or higher until 2026.

The Bachelor of Business (Sports Management) provides students with the opportunity to develop broad knowledge and competencies to facilitate careers in business-related fields. Students will be encouraged and supported to develop transferable interpersonal and professional capabilities, including the capability to be reflective, self-evaluating and critically engaged. There is a focus on application of knowledge, competencies and capabilities to diverse and global sports management contexts. This specialisation will cover sports and recreational content and application of management and business in various key aspects of sports with emphasis on enterprising, digital and leadership knowledge and skills.

On completion of this degree students will be able to critically apply broad theoretical and technical accounting, finance, economic, marketing, and human resources management knowledge and skills to inform sports management planning and analyse sports management and marketing practices and decisions using theoretical and technical knowledge of regulatory, governance, compliance and legal requirements. Students will be able to explain the impact of socially responsible, ethical, economic, regulatory, sustainability, governance and global perspectives on equitable sport and physical activity outcomes for the wider community as well as sports management. This degree prepares graduates for a wide range of employment opportunities or further study. Potential occupations may include sports marketer, sports management consultant and sports researcher; potential employers may include government agencies and private sector businesses.

On completion of this degree there is an opportunity to apply for a one-year Honours degree. For further information visit http://www.flinders.edu.au/honours .