A thorough understanding of the critical role that marketing & promotions play in the development & success of tourism enterprises & destinations is central to this specialist 3 year tourism degree. Core foundational tourism theories and principles enable students to identify markets and understand the motivations of visitors.
You will critically explore ideas of media & power, ownership of information & data and research ethics. Industry-specific skills in target market segmentation & analysis are backed by the practical application of software & online tools, website design and social media monitoring and analytics.
Industry partnerships challenge students to interpret research data to respond to real world issues & client briefs. Field study trips and industry guest speakers will help you actively focus on the critical role that marketing & promotions play in the development and ongoing success of tourism enterprises and destinations.
Review the available standard entry requirements, English requirements and additional notes for this course.
Current Year 12 graduates
ATAR
This course uses the ATAR as part of its selection considerations.
SEAS (Special Entry Access Scheme)
Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS).
Depending on eligibility and your circumstances, a SEAS application may provide support for your course application.
For further information go to William Angliss Institute SEAS information and the William Angliss Institute website
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Course structure, credit points and subject sequence
Refer to the institution course handbook.
Official course, fees, admissions, English, curriculum and related sources.
