BackWilliam Angliss Institute of TAFE
OpenBachelor degreeToursim

Bachelor of Tourism (Marketing)

ProviderWilliam Angliss Institute of TAFE
Course code: VTAC8600110152Higher education providerStudy area: ToursimData JSON
AttendanceOn campus
Intakes & start datesPlease check the official website.

Course overview

A thorough understanding of the critical role that marketing & promotions play in the development & success of tourism enterprises & destinations is central to this specialist 3 year tourism degree. Core foundational tourism theories and principles enable students to identify markets and understand the motivations of visitors. 

You will critically explore ideas of media & power, ownership of information & data and research ethics. Industry-specific skills in target market segmentation & analysis are backed by the practical application of software & online tools, website design and social media monitoring and analytics. 

Industry partnerships challenge students to interpret research data to respond to real world issues & client briefs. Field study trips and industry guest speakers will help you actively focus on the critical role that marketing & promotions play in the development and ongoing success of tourism enterprises and destinations.


Course record

Majors
Designing for the Visitor Experience, Destination Concepts, Digital and Social Media in Tourism, Economics and Global Impacts, Financial Concepts, Innovation and Entrepreneurship, Introduction to Marketing, Introduction to the Tourism Industry, Management Fundamentals, People and Place, Risk and Legal Issues, Strategy Change and Leadership, Taking Responsibility for Tourism and Hospitality, Tourism Attraction Management, Tourism Distribution Systems, Tourism Market Research, Tourism Marketing Data and Analytics, Tourism Theories and Concepts, Tourist Behaviour, Visitor Services.
Career Opportunities
The type of careers this qualification leads to may include Market Analyst, Product Development Manager, Marketing Communications Manager, Business Development or Sales Executive, Client Relations or Guest Experience Manager, Advisory Business or Research Consultant.

Entry requirements

Switch between domestic ATAR data and international qualification equivalents.

No international equivalency table yet

Use the domestic ATAR data for now, or ask Achieva AI to assess your background manually.

Student profile

No de-identified past offer cases are available for this course yet.

Campuses & intake dates

  • CityVIC