Course overview
This course is designed to provide students with a thorough foundation of knowledge and skills for entry-level employment in the advertising and media industries. The course covers all aspects of contemporary advertising: key issues, concepts of marketing, account management, media planning, creative concept development, copywriting and art direction. The course gives students knowledge and skills in the digital production of advertising and students graduate with a digital portfolio of creative print, radio, social media and video projects.
For further information, call the Admissions Team on 1300 939 888 or visit Diploma of Advertising and Media
For further information, call the Admissions Team on 1300 939 888 or visit Diploma of Advertising and Media
Course record
Majors
campaign thinking, copywriting, creative process, digital design, foundations of marketing, media landscape, positive psychology, research and insight, social media strategy, the business of advertising, video production.
Career Opportunities
Account manager, media co-ordinator, brand strategist, agency producer, art director, copywriter, digital producer, marketing and communications co-ordinator, digital and social media marketer.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Current Year 12 graduates Educational outcomes considered for selection Successful completion of Year 12, senior VCAL or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to Macleay College SEAS information and the Macleay College website Recent Year 12 graduates Interview All applicants are required to have an on-campus interview with a member of the Macleay admissions team. Interviews are held Monday - Friday and run throughout the year. Applicants can request an interview by contacting the admissions team . Educational outcomes considered for selection Successful completion of Year 12, senior VCAL or equivalent. Statement of intent All applicants must submit a 500 word written statement about their interest in their chosen course. The statement should be presented at the time of their on-campus interview. Applicants not currently studying an Australian Year 12 Applicants who are over 18 and have been out of secondary school for 12 months or more can also apply for this course on the basis of work and or community experience. Please bring a resume and information about your experience at the time of your application interview. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to Macleay College SEAS information and the Macleay College website Applicants with Higher Education study Interview All applicants are required to have an on-campus interview with a member of the Macleay admissions team. Interviews are held Monday - Friday and run throughout the year. Applicants can request an interview by contacting the admissions team . Entire academic record This course uses the entire academic record as part of its selection considerations. Statement of intent All applicants must submit a 500 word written statement about their interest in their chosen course. The statement should be presented at the time of their on-campus interview. Applicants not currently studying an Australian Year 12 Applicants who have been out of secondary school for 3 years or more will also be considered for this course on the basis of work and or community experience. Please bring a resume and information about your experience at the time of your application interview. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to Macleay College SEAS information and the Macleay College website Applicants with VET study Interview All applicants are required to have an on-campus interview with a member of the Macleay admissions team. Interviews are held Monday - Friday and run throughout the year. Applicants can request an interview by contacting the admissions team . Entire academic record This course uses the entire academic record as part of its selection considerations. Statement of intent All applicants must submit a 500 word written statement about their interest in their chosen course. The statement should be presented at the time of their on-campus interview. Applicants not currently studying an Australian Year 12 Applicants who have been out of secondary school for 3 years or more will also be considered for this course on the basis of work and or community experience. Please bring a resume and information about your experience at the time of your application interview. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to Macleay College SEAS information and the Macleay College website Applicants with work and life experience Interview All applicants are required to have an on-campus interview with a member of the Macleay admissions team. Interviews are held Monday - Friday and run throughout the year. Applicants can request an interview by contacting the admissions team . Entire academic record This course uses the entire academic record as part of its selection considerations. Statement of intent All applicants must submit a 500 word written statement about their interest in their chosen course. The statement should be presented at the time of their on-campus interview. Applicants not currently studying an Australian Year 12 All applicants who have been out of secondary school for 3 years or more can apply for this course on the basis of work and or community experience. Please bring a resume and information about your experience at the time of your application interview. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to Macleay College SEAS information and the Macleay College website
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
Upcoming intakes
- CityVICMarch 2021
- CityVIC
