BackMacleay College
OpenBachelor degreeCommunication and Media Studies, nec

Bachelor of Advertising and Media

ProviderMacleay College
Course code: VTAC8270110012Higher education providerStudy area: Communication and Media Studies, necData JSON
AttendanceOn campus
Intakes & start datesMarch 2021 · City · VIC

Course overview

This course teaches students about creating, managing and broadcasting strategic communications for products, services and organisations across a number of mediums (print, audio, screen, online, social media etc). It gives students an understanding of the principles of marketing and consumer psychology, creative and digital production processes and the increasing importance of the role of data and analytics. Students learn to combine theory with real-world skills in digital photography, video and audio production, digital design, user experience, social media, mobile and/or app development.

For further information, call the Admissions Team on 1300 939 888 or visit Bachelor of Advertising and Media

Course record

Majors
app development, brand experience, campaign thinking, copywriting, creative process, digital design, digital marketing strategy, foundations of marketing, gamification, interaction design, media landscape, mobile communications, positive psychology, research and insight, social media strategy, the business of advertising, user experience, video production.
Career Opportunities
Account manager, brand strategist, art director, copywriter, digital producer, media planner, social media coordinator, marketing and communications coordinator.

Entry requirements

Review the captured standard entry requirements, English requirements and additional notes for this course.

Standard entry

Current Year 12 graduates

ATAR

This course uses the ATAR as part of its selection considerations.

SEAS (Special Entry Access Scheme)

Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS).

Depending on eligibility and your circumstances, a SEAS application may provide support for your course application.

For further information go to Macleay College SEAS information and the Macleay College website

Recent Year 12 graduates

Interview

All applicants are required to have an on-campus interview with a member of the Macleay admissions team.

Interviews are held Monday - Friday and run throughout the year.

Applicants who successfully meet the requirements of the interview and have an ATAR of 60 will be guaranteed an offer.

All other applicants will be assessed on merit

Applicants can request an interview by contacting the admissions team .

Statement of intent

All applicants must submit a 500 word written statement about their interest in their chosen course.

The statement should be presented at the time of their on-campus interview.

Applicants who are currently not studying an Australian year 12

Applicants who are over 18 and have been out of secondary school for 12 months or more can also apply for this course on the basis of work and or community experience.

Please bring a resume and information about your experience at the time of your application interview.

Applicants with Higher Education study

Entire academic record

This course uses the entire academic record as part of its selection considerations.

Applicants who have been out of secondary school for 3 years or more will also be considered for this course on the basis of work and or community experience.

Applicants with VET study

Applicants with work and life experience

All applicants who have been out of secondary school for 3 years or more can apply for this course on the basis of work and or community experience.

Plan my application

Student profile

No de-identified past offer cases are available for this course yet.

Campuses & intake dates

Upcoming intakes

  • CityVICMarch 2021
  • CityVIC