Course overview
This course teaches students about creating, managing and broadcasting strategic communications for products, services and organisations across a number of mediums (print, audio, screen, online, social media etc). It gives students an understanding of the principles of marketing and consumer psychology, creative and digital production processes and the increasing importance of the role of data and analytics. Students learn to combine theory with real-world skills in digital photography, video and audio production, digital design, user experience, social media, mobile and/or app development.
For further information, call the Admissions Team on 1300 939 888 or visit Bachelor of Advertising and Media
For further information, call the Admissions Team on 1300 939 888 or visit Bachelor of Advertising and Media
Course record
Majors
app development, brand experience, campaign thinking, copywriting, creative process, digital design, digital marketing strategy, foundations of marketing, gamification, interaction design, media landscape, mobile communications, positive psychology, research and insight, social media strategy, the business of advertising, user experience, video production.
Career Opportunities
Account manager, brand strategist, art director, copywriter, digital producer, media planner, social media coordinator, marketing and communications coordinator.
Entry requirements
Switch between domestic ATAR data and international qualification equivalents.
No international equivalency table yet
Use the domestic ATAR data for now, or ask Achieva AI to assess your background manually.
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
Upcoming intakes
- CityVICMarch 2021
- CityVIC