Bachelor of Marketing (Psychology)

Understand what truly motivates consumers by combining marketing and psychology to deeply analyse consumer behaviour and turn insights into powerful marketing campaigns that deliver real results. Develop practical skills in marketing strategy, consumer behaviour, digital marketing and data driven decision-making, while building a deep understanding of how people think, feel and act. With its industry focus, practical projects and 80+ hours of work-integrated learning, the Bachelor of Marketing (Psychology) will help you turn theory into experience that stands out to employers. You will graduate prepared for roles in brand management, market research, customer experience and digital marketing and progress to becoming a Certified Practising Marketer. Or choose to continue your studies towards becoming a registered psychologist.