Bachelor of Communication (Strategic Communication)

If you are drawn to communicating with people for a cause or client, the Strategic Communication course at UTS will develop your skills and knowledge for work in creative advertising, strategic public relations and the fast-expanding related areas. You’ll be taught by practitioners and leading researchers in the field to build the skills you’ll need to enter the dynamic and diverse global communication industry. You'll research, design and produce campaigns for issues and organisations, as well as develop your copywriting, media liaison and writing skills for digital, traditional and social media. You 'll gain an understanding of the practical and theoretical bases for the work you do and its application in a variety of industries, within the social, economic and political contexts in which they operate.

The knowledge and skills you’ll develop are transferrable and are designed to produce effective, ethical and qualified communication professionals . W ithin this course you will build a professional portfolio to show potential employers.

To increase your employability, you can choose to add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that will equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries.

Students who wish to study overseas during their course can undertake a UTS exchange or study abroad placement that counts towards their degree, any time after their first year.
Communication courses are offered over 3 years full-time and must be completed in 4.5 years. The UTS School of Communication offers postgraduate qualifications in various professional communication disciplines.