Graduate Certificate of Applied Digital Marketing

This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Salesforce Social Studio for publishing, engaging and analyzing social media content and trends WIX to create, publish and manage website content Google Analytics to analyze website performance and Gaze Recorder to analyze the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organization, and will learn how digital analytics, Search Engine Optimization, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organizational success.