Bachelor of Media and Communication majoring in Strategic Communication

Communication is at the core of our connected and globalised world, and strategic communication concepts are used by individuals and organisations in all sectors to develop awareness, influence behaviour and build reputation. Our Bachelor of Media and Communication majoring in Strategic Communication will equip you with the knowledge and skills to be a professional and strategic communicator. Explore strategic concepts and execute real-world projects that will prepare you for a career in a wide range of industries. Study media and communication theory to develop a deeper understanding of how to apply your critical and creative skills for future success. Take key courses in media management, professional writing, stakeholder engagement and social media engagement. Study the application of crucial strategic communication concepts in various sectors. Explore the systems, processes and history of digital communication. You’ll also develop skills in digital media, content creation and social media analytics. Undertake a third-year professional experience that will put your knowledge and skills into practice. Your studies will lay the foundation that will enable you to develop professional communication strategies that are crucial for a range of sectors.