Bachelor of Business / Bachelor of Design (Industrial Design)

This hands-on program gets you involved with the design of realistically detailed products suitable for manufacture with a focus on real-world industry engagement. Your studies include learning the creative design process, technical aspects of product design, design management, computer-aided industrial design (CAID) technology, human factors and ergonomics, design research, coupled with innovation, aesthetics, marketing, cultural and social values, and design leadership. You will be prepared for your career with a range of activities and opportunities such as hands-on design units, project presentations, international study tours, entrepreneurial incubation programs and real-world internships. you will also benefit from our strong collaborative links with world-class international and national industry professionals. Graduates have an outstanding record of achievement nationally and internationally in diverse careers. Many graduates work as industrial designers in consultancies or design departments of product manufacturers, or as entrepreneurs who design their own products. Other careers include usability expert, service designer, interaction designer, interface designer, corporate identity designer, model maker, movie concept designer, visualisation expert, automotive designer, design manager, design researcher, computer-aided design expert, game designer, design leadership expert and strategic design expert.