Diploma of Business (Marketing)

The Diploma of Marketing gives you the foundational skills to create exciting strategic marketing campaigns. You'll learn that marketing is more than selling something, it's telling a story. Connect with your customer and build unforgettable brands. At Torrens University, you'll develop practical skills that are in demand by employers. Put your learnings into practice with real briefs with real clients.

During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification.

Learning outcomes

• Understand the role of marketing across organisations of differing sizes

• Engage with customers before influencing their behaviour

• Examine industry trends, responsibilities, needs and opportunities

• Identify branding opportunities, and what makes a brand unique

Note: This course is also available at our Brisbane, Melbourne and Sydney campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.

Areas of Study: Academic and business communications, communications, consumer behaviour, integrated marketing, marketing in digital era. Students can also choose electives in the areas of developing people and culture, event management and operations, introduction to entrepreneurship, sales and negotiation strategies.

Career Opportunities: Assistant product manager, assistant channel manager, assistant brand manager, marketing officer, marketing research assistant, media planner, sponsorship coordinator.

Practical experience: When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You'll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones. Work placement hours: 50 hours.