Bachelor of Business (Entrepreneurship)

The Bachelor of Business (Entrepreneurship) equips you with the wide variety of skills needed to start a business venture. It delivers key knowledge on communications, marketing, customer experience, management and ethics in business. This course helps you develop the mindset of a business entrepreneur, so you are prepared to create your own successful start-up or enterprise.

This course will develop your understanding of the principles of innovation and how to apply them to solve the diverse entrepreneurial challenges that come with new ventures as well as established organisations. You'll acquire the skills to recognise market trends, analyse potential business opportunities, negotiate contracts, obtain funding, and apply lean principles in development of a business concept and business plan. This course strengthens your entrepreneurial mindset with creativity, innovation, and research and analytical capabilities.

Learning outcomes

• Understand how to get the most from people and organisations

• Create solutions to ethical and sustainability-based business problems

• Work towards the best outcomes in any negotiation

• Master financing and funding skills across a range of sectors

Note: This course is also available at our Brisbane, Melbourne and Sydney campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.

Areas of Study: Business communications, customer experience management, entrepreneurial financing, marketing fundamentals, introduction to entrepreneurship, marketing for entrepreneurs, sales and negotiation strategies and, venture ideation. Students can also choose electives in the areas of business and corporations law, developing people and culture, integrated marketing communication, and strategic management.

Career Opportunities: Small business owner, entrepreneur, business analyst, business consultant.

Practical experience: An important element of this course is the placement of the students with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes. Work placement hours: 300 hours.