Course overview
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
Course record
Career Opportunities
Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Current Year 12 graduates Educational outcomes considered for selection Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent. Recent Year 12 graduates Educational outcomes considered for selection Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent. Applicants with Higher Education study Educational outcomes considered for selection Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent. Applicants with VET study Educational outcomes considered for selection Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent. Applicants with work and life experience Educational outcomes considered for selection Successful completion of a qualification equivalent to at least an Australian Senior Secondary Certificate of Education to Year 12 or international equivalent.
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
Upcoming intakes
- MelbourneVICMarch 2021
- MelbourneVIC