Course overview

The Diploma of Digital & Social Media Marketing is designed to introduce students to social and digital media marketing and advertising.

Students will gain the knowledge to develop and manage social and digital media campaigns, as well as evaluate their effectiveness and performance. They will also learn how to develop strategies for digital and social media advertising, explain key principles of marketing, create solutions for marketing initiatives and also work on key performance indicators across various campaigns.

The course is comprised of 8 equally weighted subjects, consisting of 7 core and 1 elective.

Course record

Career Opportunities

Graduates will be suitable for employment opportunities in social and digital marketing firms and organisations.

Majors

Digital Media, Marketing, Social Media.

Entry requirements

Review the captured standard entry requirements, English requirements and additional notes for this course.

Standard entry

Current Year 12 graduates

SEAS (Special Entry Access Scheme)

Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS).

Depending on eligibility and your circumstances, a SEAS application may provide support for your course application.

For further information go to Macleay College SEAS information and the Macleay College website

Recent Year 12 graduates

Relevant Work Experience / Educational Background

Mature age applicants must showcase evidence of prior learning and/or evidence of relevant work experience.

Applicants with Higher Education study

Applicants with VET study

Applicants with work and life experience

Plan my application

Student profile

No de-identified past offer cases are available for this course yet.

Campuses & intake dates

Upcoming intakes

CityVICMarch 2021

CityVIC

Course links

Course link ↗