Course overview
Torrens University's Bachelor of Business (Marketing) gives you the business skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns. Throughout this marketing course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.
You’ll learn to apply marketing theories and practices in an ethical context, and uncover the basics of other business practices, such as Business Law and Finance.
Students must complete a subject, Industry Consulting Project – to experience a business environment first-hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.
You’ll learn to apply marketing theories and practices in an ethical context, and uncover the basics of other business practices, such as Business Law and Finance.
Students must complete a subject, Industry Consulting Project – to experience a business environment first-hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.
Course record
Career Opportunities
- Marketing Coordinator
- Assistant Product Manager
- Assistant Channel Manager
- Junior Brand Manager
- Sponsorship Coordinator
- Marketing Research Assistant
- Industry Communications Manager
- Sales Manager
- Digital Marketing Coordinator
- Digital Account Executive
- B2B Marketing Consultant
- Social Media Specialist
Majors
Consumer Behaviour, Consumer Behaviour, Digital Marketing, Integrated Marketing Communications, Integrated Marketing Communications, Marketing Management, Marketing Strategy.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Current Year 12 graduates Educational outcomes considered for selection Satisfactory completion of an Australian Year 12 or equivalent. English language test selection International Students require IELTS 6.0, with no subscore less than 5.5 or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to the Torrens University Australia website Recent Year 12 graduates Educational outcomes considered for selection Satisfactory completion of an Australian Year 12 or equivalent. English language test selection International Students require IELTS 6.0, with no subscore less than 5.5 or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to the Torrens University Australia website Applicants with Higher Education study Entire academic record This course uses the entire academic record as part of its selection considerations. English language test selection International Students require IELTS 6.0, with no subscore less than 5.5 or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to the Torrens University Australia website Applicants with VET study Entire academic record This course uses the entire academic record as part of its selection considerations. English language test selection International Students require IELTS 6.0, with no subscore less than 5.5 or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to the Torrens University Australia website Applicants with work and life experience Entire academic record This course uses the entire academic record as part of its selection considerations. English language test selection International Students require IELTS 6.0, with no subscore less than 5.5 or equivalent. SEAS (Special Entry Access Scheme) Applicants who have experienced educational disadvantage are encouraged to apply for the Special Entry Access Scheme (SEAS). Depending on eligibility and your circumstances, a SEAS application may provide support for your course application. For further information go to the Torrens University Australia website
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
Upcoming intakes
- MelbourneVICMarch 2021
- MelbourneVIC