Course overview
This Graduate Certificate will introduce students to foundational programming, mathematical and statistical concepts which can be applied to large data sets to derive information to make high-level, data-driven decisions. The second term of this course includes a particular focus on marketing and social media applications of data analytic tools The flexibility and insights offered by a data analytics skillset can be used for data driven change and problem solving across many business sectors.
Key learning outcomes include:
- Theoretical and technical knowledge of data analytic methods and tools.
- Analytical methods for extracting information and making decisions in a data-rich environment.
- The use of computer programming languages to generate data analytic algorithms.
- Understanding of the ethical, economic and social implications of data acquisition and use.
Course record
Advanced Standing
Career Opportunities
This Graduate Certificate is a foundational program suitable for those seeking employment and/or further development in the fast-growing area of data analytics. All professional and business sectors are now placing a heavy emphasis on data-driven decision-making, and graduates may find employment in industries as diverse as manufacturing, finance, health, software development, and media and communications.
Upon completion of this certificate, students may choose to extend their studies in the Master of Business Administration Degree. Students will receive 24 credit points of advanced standing and exemption from equivalent units in that degree.
Entry requirements
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
Postgraduate entry
- General admission criteria for Graduate Certificates at IMC apply. Applicants require: An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
- SydneyNSW

