Course overview
Entertainment Business Management at JMC is rewarding, innovative and inspiring. Offering you the best of both worlds, this course is designed to teach you cutting-edge business and management skills along with the contextual knowledge and practice applicable to the exciting and expansive world of entertainment.
Be taught and mentored directly by those who have carved out their own successful careers in the areas of artist and event management, music publishing, label management, and marketing whilst gaining a deep understanding of the industry and how to succeed in it.
You will develop specific skills in artist management, event and festival management, marketing, entrepreneurship, business planning, contract negotiations, budgeting and finance, copyright and intellectual property. All while building your own enviable network of industry and peer contacts along the way.
With world class campuses in Sydney, Melbourne and Brisbane, a dedicated team of academics and industry professional lecturers, and the opportunity to participate in international masterclasses and study abroad programs, JMC Academy is committed to ensuring our graduates make their own indelible mark on industry.
All JMC bachelor degree graduates are eligible to apply for entry into JMC Academy's Master of Creative Industries, or relevant post-grad qualification at any Australian university.
Course record
Majors
Areas of study
Accounting, branding, business, copyright and publishing, deal making, digital content creation, entertainment history, entertainment management, entertainment marketing, entrepreneurialism, event management, events, festival management, film and television production management, finance, funding, international licensing and branding, licensing, management theory, marketing, online management systems, production management, professional communication, professional practice, professional projects, promotions, publicity, stage management, talent development (A+R), tour management.
Other Information
Practical experience
At JMC we have a dedicated Internship Program as well as work placement opportunities designed to have students apply their learning and gain hands-on experience in real industry roles. The placements for this course are numerous and include labels, established music festivals, large-scale events and more.
Fees and charges
Refer to JMC Academy latest fee information.
Advanced Standing
You may be entitled to credit for prior learning, whether formal or informal. Formal learning can include previous study in higher education, vocational education, or adult and community education. Informal learning can include on the job learning or various kinds of work and life experience. Credit can reduce the amount of study needed to complete a degree.
Career Opportunities
Career opportunities
Artist manager, talent manager, booking agent, promoter, event manager, stage manager, digital marketer, licensing agent, promotions director, label manager, A&R manager, sales director, media director, copyright/royalties manager, licensing manager, music production manager, promotions manager, media publisher, festival organiser, radio content producer, social media strategist, music co-ordinator.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Applicants with recent secondary education Satisfactory completion of Year 12 or equivalent. No ATAR required. Minimum age 17. All applicants Refer to JMC Academy's general admission criteria .
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
Upcoming intakes
- SydneyNSW14 Sept 2026
- SydneyNSW