Course overview
The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You will develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing Campaigns. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities.
This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information.Learning outcomes:
- Understand the concept of influence and use it to create unforgettable engagement.
- Develop brand loyalty by creating a connection with the customer.
- Build exciting and strategic campaigns to catch consumers’ eyes.
- Incorporate industry trends, needs and opportunities into masterful marketing.
Note: This course is also available at our Adelaide, Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.
Course record
Other Information
Practical experience
Placement of the students with an endorsed host organisation(s) that provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job ready.
A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.
Work placement hours: 300 hours
Fees and charges
Students pay the full cost of domestic fee-paying (DFEE) courses. Scholarships and FEE-HELP loans are available. Current Torrens University fee information.
Career Opportunities
Career opportunities
Assistant product manager, marketing coordinator, sales manager, social media specialist.
Majors
Areas of study
Agile business analysis, brand and project management, consumer behaviour, ethics and sustainability, integrated marketing communications, marketing and audience research, marketing in digital era.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- ATAR is not a requirement. Applicants must have completed Year 12 or equivalent. All Applicants Refer to the Torrens University general admission criteria .
Student profile
Campuses & intake dates
- Sydney (Surry Hills)NSW