Bachelor of Business (Marketing)

The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You will develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing Campaigns. This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities.

This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information.

Learning outcomes:

• Understand the concept of influence and use it to create unforgettable engagement.
• Develop brand loyalty by creating a connection with the customer.
• Build exciting and strategic campaigns to catch consumers’ eyes.
• Incorporate industry trends, needs and opportunities into masterful marketing.

Note: This course is also available at our Adelaide, Brisbane and Melbourne campuses. Flexible study options are available including On-campus, Online or a Hybrid of both.