Course overview
The Bachelor of Business (Fashion and Global Brand Management) blends core business subjects with specialised subjects relating to fashion and brand management. It provides you with the perfect foundation for a successful career in fashion, retail or brand management.
Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.
The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment. The degree, with specialised knowledge of the fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.
The Bachelor of Business (Fashion and Global Brand Management) offers:
26 subjects in total
- 12 core business subjects
- 6 specialisation subjects
- 6 elective subjects
- 2 WIL (Work Integrated Learning) subjects
There are two Work Integrated Learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area. This means you'll graduate not only with a degree but also with work experience and connections in the industry.
ICMS has an impressive network of industry partners in the fashion industry. Our dedicated WIL team works with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement that is the best fit for your skills, interests and professional goals. This could be in a major city, regional area or international city.
The Bachelor of Business (Fashion and Global Brand Management) is industry-focused and aims to develop contemporary knowledge and skills needed for success. This means:
- real-world assessments: no exams
- industry relationships
- developing 21st-century skills, such as digital literacy
- everybody gets to complete a work placement in a business that aligns to their preferred industry
- access to personal study assistance and wellness support
- an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Careers Hub, mentoring from high-achieving students and alumni, working on your CV with guidance from your Work Integrated Learning consultant.
In your final year, you will have the opportunity to participate in a ‘capstone’ subject to test your abilities in addressing contemporary issues or problems in the area in which you may forge a career.
Course record
Other Information
Practical experience
A minimum of 600 hours.
Fees and charges
Visit the ICMS website for current fee information.
Majors
Areas of study
Core business subjects, plus specialisations in the fashion and retail industry, such as styling and creative direction, brand management and product innovation, fashion planning and buying, retail strategy and operations, visual merchandising and design. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.
Career Opportunities
Career opportunities
Brand manager, visual merchandiser, fashion marketing manager, fashion buyer, digital marketer, retail manager, brand strategist, fashion planner, retail strategy and operations, product development manager, e-commerce manager.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Applicants with recent secondary education Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services. ICMS does not use ATAR selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and prospective applicants may be contacted by ICMS to attend an interview. International student applicants seeking entry into Aspire Institute Diploma courses are required to satisfy: - the academic entry requirements: Completion of Australian Year 12 (or equivalent). - the English language proficiency requirements where applicable: IELTS Overall 6.0
- Speaking 5.5 (or equivalent) Interview: A personal application interview may be required. ICMS undergraduate admission criteria Applicants with higher education study Refer to the ICMS general admission criteria . Applicants with vocational education and training (VET) study Refer to the ICMS general admission criteria . Applicants with work and life experience Refer to the ICMS general admission criteria . Other applicants Refer to the ICMS general admission criteria .
Student profile
No de-identified past offer cases are available for this course yet.
Campuses & intake dates
- Sydney CityNSW