Bachelor of Business (Fashion and Global Brand Management)

The Bachelor of Business (Fashion and Global Brand Management) blends core business subjects with specialised subjects relating to fashion and brand management. It provides you with the perfect foundation for a successful career in fashion, retail or brand management.

Whether you dream of managing a boutique brand, creating visual merchandising strategies for world-renowned fashion houses or marketing new product lines for online fashion retail giants, this degree will equip you with the knowledge and skills needed to carve a niche for yourself in the industry.

The Bachelor of Business (Fashion and Global Brand Management) is designed to equip you with business knowledge, as well as specialist fashion, brand and retail skills in a global environment. The degree, with specialised knowledge of the fashion business, builds an adaptable blend of operational, strategic and creative skills relevant to this dynamic and rapidly evolving industry.

The Bachelor of Business (Fashion and Global Brand Management) offers:

26 subjects in total

• 12 core business subjects
• 6 specialisation subjects
• 6 elective subjects
• 2 WIL (Work Integrated Learning) subjects

There are two Work Integrated Learning (WIL) subjects in this degree. The two WIL subjects are usually completed over two study periods and will provide you with a wealth of hands-on practical work experience in your specialised area. This means you'll graduate not only with a degree but also with work experience and connections in the industry.

ICMS has an impressive network of industry partners in the fashion industry. Our dedicated WIL team works with these partners to provide you with invaluable industry insight and experience, finding you a suitable placement that is the best fit for your skills, interests and professional goals. This could be in a major city, regional area or international city.

The Bachelor of Business (Fashion and Global Brand Management) is industry-focused and aims to develop contemporary knowledge and skills needed for success. This means:

• real-world assessments: no exams
• industry relationships
• developing 21st-century skills, such as digital literacy
• everybody gets to complete a work placement in a business that aligns to their preferred industry
• access to personal study assistance and wellness support
• an emphasis on professionalism which includes: business cards, interview preparation, wearing 'business attire' in class, setting up LinkedIn profiles, access to the Careers Hub, mentoring from high-achieving students and alumni, working on your CV with guidance from your Work Integrated Learning consultant.

In your final year, you will have the opportunity to participate in a ‘capstone’ subject to test your abilities in addressing contemporary issues or problems in the area in which you may forge a career.