Course overview
In the multi-million-dollar global sports industry, a passion for sport and a head for business can be combined for a lucrative career that’s as rewarding as it is challenging. You can make a career out of your love for the game by studying sports management – the business end of sports and recreation.
From athlete and facilities management to marketing and finance, a Bachelor of Business (Sports Management) will prepare you for a leadership role in this ever-evolving and intensely exciting business environment.
The Bachelor of Business (Sports Management) offers:
26 subjects in total
- 12 core business subjects
- 6 specialisation subjects
- 6 elective subjects
- 2 WIL (Work Integrated Learning) subjects
Work Integrated Learning (WIL) subjects are built into your degree, meaning you’ll have an organised professional placement as part of your degree.
Our impressive network of industry partners provides invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with these partners to find a suitable host organisation that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia, or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.
The Bachelor of Business (Sports Management) is industry-focused and aims to develop contemporary knowledge and skills needed for success. This means:
- real-world assessments: no exams
- industry relationships
- developing 21st-century skills, such as digital literacy
- everybody gets to complete a work placement in a business that aligns to their preferred industry
- access to personal study assistance and wellness support
- an emphasis on professionalism which includes: business cards, interview preparation, wearing business attire in class, setting up LinkedIn profiles, access to the Careers Hub, mentoring from high-achieving students and alumni, working on your CV with your Work Integrated Learning consultant.
In your final year of the Bachelor of Business (Sports Management), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within business, as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
Course record
Majors
Areas of study
Core business subjects, together with specialised sports management subjects such as sports management fundamentals, socio-cultural factors in sport, sports marketing, sports facilities and events management, athlete management and representation and sports futures. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.
Other Information
Practical experience
A minimum of 600 hours.
Fees and charges
Visit the ICMS website for current fee information.
Career Opportunities
Career opportunities
Player or team manager, sports marketing manager, facilities manager, merchandising manager, sponsorship manager, sports promotion manager, events manager, sports media manager, sports agent, brand manager, sports centre manager, warehouse manager.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Applicants with recent secondary education Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services. ICMS does not use ATAR selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and prospective applicants may be contacted by ICMS to attend an interview. ICMS undergraduate admission criteria. Interview: A personal application interview may be required. Applicants with higher education study Refer to the ICMS general admission criteria . Applicants with vocational education and training (VET) study Refer to the ICMS general admission criteria .
Student profile
Campuses & intake dates
- ManlyNSW

