Course overview
Channel your adventurous spirit, business acumen and lust for travel into a rewarding career. Whether for pleasure or business, tourism professionals are responsible for promoting dream destinations, devising profitable visitor campaigns, and arranging entertaining tours and holidays in destinations far and wide.
The Bachelor of Business (International Tourism) will equip you with the skills needed for a successful career in this growing and dynamic business sector. Every organisation in the tourism industry requires professionals with skills to attract, accommodate and entertain tourists with the aim of increasing revenue. This course aims to skill you in all areas of tourism business operations – identifying challenges and assessing solutions.
The Bachelor of Business (International Tourism) offers:
26 subjects in total
- 12 core business subjects
- 6 specialisation subjects
- 6 elective subjects
- 2 WIL (Work Integrated Learning) subjects
Work Integrated Learning (WIL) subjects are built into your degree, meaning you’ll have an organised professional placement as part of your degree.
Our impressive network of industry partners provides invaluable industry insight and experience. When it is time to embark on your industry training, we work closely with these partners to find a suitable host organization that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.
The Bachelor of Business (International Tourism) is industry-focused and aims to develop contemporary knowledge and skills needed for success. This means:
- real-world assessments: no exams
- industry relationships
- developing 21st-century skills, such as digital literacy
- everybody gets to complete a work placement in a business that aligns to their preferred industry
- access to personal study assistance and wellness support
- an emphasis on professionalism which includes: business cards, interview preparation, wearing business attire in class, setting up LinkedIn profiles, access to the Careers Hub, mentoring from high-achieving students and alumni, working on your CV with your Work Integrated Learning consultant.
In your final year of the Bachelor of Business (International Tourism), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within events as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
Course record
Majors
Areas of study
Core business subjects, together with specialised international tourism subjects, such as tourism, technology and innovation, trends and issues in the visitor economy, tour design and development, airline management, and sustainable and competitive destinations. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.
Other Information
Practical experience
A minimum of 600 hours.
Fees and charges
Visit the ICMS website for current fee information.
Career Opportunities
Career opportunities
Destination sales manager, guest relations manager, resort manager, travel and tourism consultant, tour wholesaling and operations, tourism bureau manager, regional destination manager, destination development manager, theming consultant, cruise director, hotel manager, airline operations manager.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Applicants with recent secondary education Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services. ICMS does not use ATAR selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview. Interview: A personal application interview may be required. ICMS undergraduate admission criteria. Applicants with higher education study Refer to the ICMS general admission criteria . Applicants with vocational education and training (VET) study Refer to the ICMS general admission criteria .
Student profile
Campuses & intake dates
- ManlyNSW

