Course overview
The Bachelor of Business (Marketing) is designed to equip you with the knowledge and acumen you need for a successful marketing career in any industry of this diverse and dynamic business sector.
Every organisation in every industry requires marketing management professionals with skills to build strong brands, launch new products, optimise operations and maximise a company’s potential for profit. This is an ideal career for those who seek to understand how to attract, engage and retain customers. Good marketers are story-tellers who can create a narrative for their target market, helping them to connect with a brand on a personal level.
The Bachelor of Business (Marketing) is designed to position you for business success in any industry, with a focus on future-proofing you for adaptability in a rapidly changing world.
The Bachelor of Business (Marketing) offers:
26 subjects in total
- 12 core business subjects
- 6 specialisation subjects
- 6 elective subjects
- 2 WIL (Work Integrated Learning) subjects
Work Integrated Learning (WIL) subjects are built into your degree, meaning you’ll have an organised professional placement as part of your degree.
Our impressive network of industry partners provides invaluable industry insight and experience. When it is time to embark on your professional placement, we work closely with these partners to find a suitable host organisation that is the best fit for your skills, interests and professional goals. Your industry training could take you to a major city, regional area in Australia or an international city. Not only is this an invaluable experience, it is also a chance to grow your professional network. For many of our graduates this experience introduces them to their future employers.
The teaching of this course integrates the practical experience of industry specialists with a more formal academic approach, providing you with a practical perspective on today’s business sector.
The Bachelor of Business (Marketing) is industry-focused and aims to develop contemporary knowledge and skills needed for success. This means:
- real-world assessments: no exams
- industry relationships
- developing 21st-century skills, such as digital literacy
- everybody gets to complete a work placement in a business that aligns to their preferred industry
- access to personal study assistance and wellness support
- an emphasis on professionalism which includes: business cards, interview preparation, wearing business attire in class, setting up LinkedIn profiles, access to the Careers Hub, mentoring from high-achieving students and alumni, working on your CV with your Work Integrated Learning consultant.
In your final year of the Bachelor of Business (Marketing), you will have the opportunity to participate in a ‘capstone’ subject, which allows you to choose a special area of focus within marketing as a major project to test your abilities in addressing contemporary issues or problems in your area of interest.
Course record
Career Opportunities
Career opportunities
Marketing manager, social media manager, digital marketing specialist, business development manager, EDM specialist, communications director, brand manager, content manager, creative director, engagement specialist, marketing strategist, cross channel marketing specialist.
Majors
Areas of study
Core business subjects and specialised marketing subjects such as communications, consumer behaviour, marketing, pricing and distribution, strategy and analytics and big data. Electives provide a broad pool of choices so that you can craft your degree to suit your individual tastes and career aspirations.
Other Information
Practical experience
A minimum of 600 hours.
Fees and charges
Visit the ICMS website for current fee information.
Entry requirements
Review the captured standard entry requirements, English requirements and additional notes for this course.
Standard entry
- Applicants with recent secondary education Recommended studies: Completion of NSW HSC (or equivalent) with a minimum Band 2 in English Standard or English EAL/D and a Band 2 in any one of the following suggested equivalent subjects including Mathematics Standard 2, Business Studies, Economics, Chemistry, Physics, Biology, Legal Studies, Financial Services or Business Services. ICMS does not use ATAR selection ranks for admissions. Applicants are assessed on performance in individual HSC (or equivalent) subjects and may be contacted by ICMS to attend an interview. Interview: A personal application interview may be required. ICMS undergraduate admission criteria. Applicants with higher education study Refer to the ICMS general admission criteria . Applicants with vocational education and training (VET) study Refer to the ICMS general admission criteria .
Student profile
Campuses & intake dates
- ManlyNSW