Bachelor of Business

The Bachelor of Business gives students a broad understanding of Australian and global business environments, providing a dynamic, flexible, and industry-engaged program. Practical skills and attributes, including data and digitisation, sustainability, and innovation, are highly valued by employers across various disciplines and as such are embedded into this program.

You might work as a marketing manager researching products and audiences for a global consumer goods company, or journey into human resource management to enhance workplace culture, or become an entrepreneur and transform your great idea into a thriving company. The career opportunities available to graduates are diverse and exciting, spanning roles in marketing, human resource management, international relations, innovation and entrepreneurship, international business, and leadership and management. With the skills and knowledge gained from this program, you'll be well-equipped to excel in various industries and make a significant impact in the global business landscape. Our graduates go on to exciting and stimulating careers in the private, government and not-for-profit sectors in Australia and internationally.

To further enhance your learning experience, our Marketing Technology Lab offers students the chance to explore a range of digital analytics, content creation, and promotional tools used by industries in the marketing profession. Get hands-on with cutting-edge virtual and augmented reality technologies to enhance customer experiences.