Bachelor of Communication

This course will prepare you for an ever-changing communication sector. In a crowded media landscape, your challenge is to help organizations build credibility, trust, and awareness of their brand with their target audiences. Youll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs, and community relations/engagement. Youll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. Youll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity, and digital...