Bachelor of Business majoring in Marketing

Marketing is more than sales – it’s a science. Adelaide University’s Bachelor of Business majoring in Marketing is grounded in real-world research. You’ll master advanced marketing techniques, ensuring you graduate career ready. Courses are designed in collaboration with world-class academics and industry leaders. You will develop the practical skills and in-depth knowledge in areas like marketing principles, consumer insights, brand development and advertising. Build power skills such as resilience, curiosity and entrepreneurship to succeed in the future of business. You will be equipped with core knowledge across essential disciplines of business including accounting, people management, strategic decision making and corporate law. Learn to navigate dynamic global business environments and consider broad societal challenges. You will emerge as an independent learner capable of solving problems and responding with flexibility.