ProviderDeakin UniversityStay ahead in a fast-changing marketing landscape with Deakin’s Graduate Certificate of Marketing Technology. This course is designed for marketers who want to strengthen their career prospects with capabilities across the interconnected world of customer data, digital platforms, and marketing technologies. Learn to synthesise customer insights, processes, and digital tools into cohesive, technology-enabled marketing strategies. Build practical skills across key marketing technology platforms, including automation, analytics, customer relationship management and personalisation. You will explore how to use MarTech to improve customer journeys, optimise campaigns and demonstrate clear return on investment to employers. The program is taught by experienced practitioners and academics who share current industry practice, so you graduate with up-to-date insights you can apply immediately in your role and use to position yourself for your next career step.
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
To be considered for admission to this degree you will need to meet at least one of the following criteria:
If your current English result is below direct entry, consider the university-recognised English language pathway or ELICOS package; successful completion at the required level can usually satisfy English entry without another English test.
Current-course cases first, supplemented by same-institution scored cases.
Course structure, credit points and subject sequence
Refer to the institution course handbook.
Official course, fees, admissions, English, curriculum and related sources.
