An Australian bachelors degree
Graduate Diploma of Marketing
ProviderAustralian National Institute of Management and Commerce (IMC)Course overview
The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.
Entry requirements
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
Postgraduate entry
Course curriculum
Course structure, credit points and subject sequence
Refer to the institution course handbook.
References
Official course, fees, admissions, English, curriculum and related sources.
