BackAustralian National Institute of Management and Commerce (IMC)
OpenGraduate diplomaInformation Technology

Graduate Diploma of Marketing

ProviderAustralian National Institute of Management and Commerce (IMC)
Course code: SIA-209880UniversityStudy area: Information TechnologyCourse data availableData JSON

Course overview

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.

Entry requirements

Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.

Postgraduate entry

An Australian bachelors degree

Course curriculum

Course structure, credit points and subject sequence

Course curriculum not yet available

Refer to the institution course handbook.