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MalaysiaBachelor background
Master of Management (Accounting and Finance)Master degree · Accounting and Finance · Offshore
GPA / 4.0GPA 3.26/4.0strong band · approx. top 15-20%
Course overview
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
Course record
CRICOS
00116K
Studies in Australia
Source: Studies in Australia course page. Course page URL: https://www.studiesinaustralia.com/courses-in-australia/the-university-of-melbourne/courses/master-of-digital-marketing.
Entry requirements
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
Postgraduate entry
- Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent):
- Business Analytics (BUSA90493) or Data Analysis 1 (MAST10010). Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent): Quantitative Methods 1 (ECON10005) Econometrics 1 (ECOM20001) Business Decision Analysis (MGMT20005) Statistics (MAST20005) Business Analytics (BUSA90493) or Data Analysis 1 (MAST10010).
English requirement
IELTS 6.5, no band below 6TOEFL iBT 79, no band below 20PTE Academic 58-64, no band below 50Cambridge C1 Advanced / C2 Proficiency 176-184, no band below 169
If the student's current English result is below the direct-entry requirement, consider the university's recognised English language pathway or ELICOS package. When the student successfully completes the approved pathway at the required level, the university may accept that pathway for English entry without requiring a new IELTS, TOEFL or PTE result. Always confirm exclusions for professional registration courses and the offer conditions.
View English requirementPast offer reference
Current-course cases first, supplemented by same-institution scored cases.
Source countriesMalaysia
Common pathwayBachelor background
Target levelMaster degree
Offer fieldsAccounting and Finance
Campuses & intake dates
- Parkville