ProviderThe University of MelbourneThe Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.
Have completed an undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation, including at least one of the following 12.5-point University of Melbourne subjects (or equivalent):
If your current English result is below direct entry, consider the university-recognised English language pathway or ELICOS package; successful completion at the required level can usually satisfy English entry without another English test.
Current-course cases first, supplemented by same-institution scored cases.
Course structure, credit points and subject sequence
Refer to the institution course handbook.
Official course, fees, admissions, English, curriculum and related sources.
