BackQueensland University of Technology
OpenMaster degree (coursework)Information Technology

Master of Business (Marketing)

ProviderQueensland University of Technology
Course code: SIA-194032UniversityStudy area: Information TechnologyCourse data availableData JSON

Course overview

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Entry requirements

Postgraduate and higher courses usually use academic prerequisites, degree equivalence and English-language requirements.

Postgraduate entry

2 year program - You must have a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale). 1.5 year program - You must have one of: a recognised bachelor degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale); or a recognised bachelor degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT's 7 point scale) followed by at least seven years full-time (or equivalent) work experience in business or a related discipline. 1 year program - You must have one of: A recognised bachelor honours degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or A recognised bachelor degree plus graduate certificate both in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or A recognised graduate diploma (or higher) in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale); or A recognised bachelor degree in advertising, marketing, or public relations with a minimum grade point average of 4.00 (on QUT's 7 point scale) followed by at least seven years full-time (or equivalent) work experience in advertising, marketing, or public relations.

English requirement
Cambridge C1 Advanced 176, no component below 169Cambridge C2 Proficiency 176, no component below 169IELTS Academic 6.5, no band below 6PTE Academic 58, no component below 50TOEFL iBT 79, no component below 20

If your current English result is below direct entry, consider the university-recognised English language pathway or ELICOS package; successful completion at the required level can usually satisfy English entry without another English test.

Past Offers

Current-course cases first, supplemented by same-institution scored cases.

Scored cases
Source countriesLao People's Democratic Republic · Malaysia
Common pathwayHigh school background · Bachelor background
Target levelBachelor degree · Foundation studies
Offer fieldsCybersecurity · Exercise
1
MalaysiaDiploma background
Bachelor of Business/Bachelor of Information TechnologyBachelor degree · Cybersecurity · Offshore
gpa 4GPA 3.5/4.0CGPA 3.5/4 · strong band · approx. top 10-15%
2
MalaysiaBachelor background
Bachelor of Clinical Exercise PhysiologyBachelor degree · Exercise · In Australia
gpa 7 guessGPA 4.67/7.0lower band · approx. top 30-35%
3
Lao People's Democratic RepublicHigh school background
Standard Foundation ProgramFoundation studies · Offshore
ib guessIB 42.27/45.0top band · approx. top 5-10%
4
Lao People's Democratic RepublicHigh school background
Bachelor of Information TechnologyBachelor degree · Offshore
ib guessIB 42.27/45.0top band · approx. top 5-10%

Course curriculum

Course structure, credit points and subject sequence

Course curriculum not yet available

Refer to the institution course handbook.

References

Official course, fees, admissions, English, curriculum and related sources.

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Official course pagequt.edu.auTuition fee sourcestudiesinaustralia.comQUT Asylum Seeker Tuition Fee Scholarshipsearch.studyaustralia.gov.auEquity scholarships schemesearch.studyaustralia.gov.auAlex Muir Learning Potential Fund Scholarshipsearch.studyaustralia.gov.auAustralia Awards Scholarshipsearch.studyaustralia.gov.auAchieva course data JSONAchieva course information