Looking for a learning experience that provides a wide variety of career opportunities? Study the Bachelor of Business (Marketing) degree.
This three-year Bachelor of Business (Marketing) is designed to position graduates for success as a manager or director in the Marketing industry. Every organisation in every industry requires business and marketing professionals, with skills to oversee the performance of teams, optimise marketing operations, develop marketing strategy and maximise a company's potential for profit.
The course is underpinned by the Bachelor of Business core subjects with marketing specialised subjects and supplement by elective subjects which come from a range of business areas including business management and entrepreneurship. This allows students to choose any specialisation or combination of subjects they wish, to create a specialised business management degree in marketing therefore gives them a wide range of employment choices.
Your knowledge is expanded each year with new industry relevant concepts and business applications. Your online study is flexible to meet your needs, followed by a period of Workplace Integrated Learning (WIL) placement throughout Australia, or possibly overseas.
The Bachelor of Business (Marketing) is a TEQSA accredited course at Australian Qualifications Framework (AQF) Level 7.
Why study a Bachelor of Business (Marketing) degree?
The teaching of the Bachelor of Business (Marketing) integrates the practical experience of industry specialists with a more formal academic approach and lays the foundation of a coherent and cohesive body of understanding at the general business level. In this Bachelor course, students complete one Work Integrated Learning (WIL) subject (WIL300, core professional placement component), to end their study. The WIL subject is completed over a study period and provides students with a wealth of hands-on practical work experience.
ICHM graduates gain a comprehensive understanding of the changing business landscape, and as a result, have outstanding career prospects with many obtaining highly sought after positions around the world.
If you have any specific learning requirements that you wish to advise ICHM about, please contact admissions@ichm.edu.au.
