Bachelor of Business (Sports Management)

Bachelor of Business (Sports Management) delivers the theoretical and technical knowledge to effectively operate within the global sporting industry. You will investigate the historical foundations of sport, management principles, cultural influences and the role of governance in sporting competitions. This qualification will give you a keen understanding of how sport positively impacts local communities and wider society.

This course is designed to equip you with the broad knowledge and skills required build a career in the sports management field. Throughout your studies, you will develop a comprehensive understanding of fundamental business, marketing and management principles, explore the role sport plays in building communities and analyse the importance of professional sport in contemporary society.

Learning outcomes

• Become involved in building and binding communities through the love of the game

• Learn the role of governance in sport, and how to use it to your best advantage

• Discover the principles behind founding and maintaining a viable league

• Work with individuals, teams and leagues to generate positive outcomes

Note: This course is also available at our Brisbane, Melbourne and Sydney campuses. Flexible study options are available including On-campus or Online.

Areas of Study: Academic and business communications, marketing in digital era, customer experience management, understanding people and organisations, sport consulting project, sports law, managing teams, sports marketing, managing sports facilities, introduction to sports management, industry consulting project, health and advocacy strategies. Students can also choose electives in the areas of developing people and culture, project management, sales and negotiation strategies and venture ideation.

Career Opportunities: Sports tourism officer, events manager, community organiser, sports project manager, sport journalist/promoter.

Practical experience: An important element of this course is the placement of the students with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes. Work placement hours: 300 hours.