Bachelor of Advanced Digital Marketing and Analytics (Honours)

The world of marketing technology and business is rapidly changing. The Bachelor of Advanced Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You’ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies. In this advanced degree you’ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You’ll also gain in- demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends. For further information visit Bachelor of Advanced Digital Marketing and Analytics (Honours) at GU.